My Podcast

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Introducing On the Fly by tablehopper, a Podcast Covering How the Bay Area F&B Industry Is Fighting to Adapt and Survive During the Coronavirus Crisis

Launched on April 14th, 2020, On the Fly by tablehopper, a twice-weekly interview addressing the monumental changes the F&B industry is experiencing in this age of the coronavirus pandemic. On the Fly is hosted by yours truly, speaking with San Francisco Bay Area chefs, restaurateurs, and other members of the hospitality industry—from the big names to the tiny neighborhood joints—as they fight to adapt and survive.

The impact of the coronavirus on the hospitality ecosystem is far-reaching and devastating, with thousands laid off, businesses indefinitely closed, and a disastrous ripple effect that doesn’t seem to end. But in the face of unprecedented adversity, businesses are doing anything and everything they can to stay afloat, help support their teams and suppliers, and fight to keep a light on. On the Fly will share their stories: how are they pivoting, what’s working, what needs to change, and how the public can help. There will also be inspiring stories of how the industry is rallying to feed many communities in need through various initiatives. You can listen to more in the preview episode.

The first guest was Laurence Jossel, executive chef/co-owner of Nopa, who talks about the adaptations and adjustments he’s making to keep operating right now, from how they structured Nopa’s takeout model to their involvement with the SF New Deal initiative, plus he shares the secret to his amazing fried chicken.

The second episode was with Laurie Thomas, executive director of the Golden Gate Restaurant Association, and a San Francisco restaurateur behind Rose’s Cafe and Terzo. The hot topic of discussion is the temporary 15-percent cap SF Mayor London Breed just placed on the commission fees third-party delivery apps charge to restaurants. Laurie also shares additional thoughts and concerns about the massive challenges restaurants are currently facing.

Each episode of On the Fly includes a quick feature called the “Two-Top,” highlighting two things listeners should know about, like a can’t-miss takeout special, restaurants feeding their fellow industry workers, or an initiative to support.

On the Fly’s name is inspired by kitchen slang for when a dish was forgotten or is a last-minute addition or change, and the kitchen needs to drop everything to push it through quickly and get it done. In that spirit, instead of trying to cover all the rapid-fire updates and stories in her e-column, Marcia decided to launch this podcast, truly on the fly. “It’s important for us to hear the voices, ideas, and perspectives of the people who have dedicated their lives to feeding, hosting, and taking care of others. There are many demands on our time right now, so I’m keeping these interviews short. My hope is that with this quick format, people can easily listen in, find a glimmer of inspiration, and learn how and where to help, so that we can all rally around our precious Bay Area hospitality industry and help save it. We can all be of service in some way right now—there are so many people who need our care and compassion.”

On the Fly doesn’t have a set schedule, but will be posted weekly for now. The podcast is hosted here, and is currently available on Apple Podcasts (thank you for subscribing and rating it!), Spotify, and other services.

Any Bay Area F&B businesses or individuals or initiatives who are doing something innovative or charitable and want to be featured on the podcast—or know of a story that needs to be told—can fill out the form at bit.ly/ontheflyguest for consideration. (Please please please don’t email me personally, I can barely manage my inbox right now, thank you.) We won’t be able to feature GoFundMe fundraisers for individuals/businesses (sadly there are just too many), just initiatives. Stay strong.

Marcia has been avidly sharing restaurants’ offers, specials, and updates since the San Francisco stay-at-home order started on March 17 through her Instagram Stories at @tablehopper. She is also posting news at @tablehopper on Twitter and Facebook. People can subscribe to her e-column and read more at tablehopper.com.

It would help a bunch if you can share On the Fly with your friends and networks and communities. My fellow journalists, I’d really appreciate any coverage you can offer! Thanks for tuning in.

PRESS for On the Fly

Mercury News

48 Hills

Hoodline

Plate

Taste

Eater

SFist

Taste (7/3/20)